Photo credit: Maarten Kadis

We are witnessing, now more than ever, the influence of technology applications on human evolution... If there is a single technology that will bridge the gap between the physiological, social and technological needs of its users, it will be environment-integrated Augmented Reality.

— Augmenting Alice: The Future of Identity, Experience & Reality

‘Augmenting Alice - The Future of Identity, Experience & Reality’

The book was written with the intent to contextualise and futurescape Augmented Reality applications, considering the technology’s implementation potential, challenges and risks; exploring the manner in which this technology’s diffusion will redefine core concepts related to identity, value creation, privacy, experience and ethics.

The book contains an augmented layer, which provides an interactive experience and additional information and will be updated periodically.

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Photo credit: Maarten Kadis

In many ways, brands become as influential as traditional social structures. As the market shifts toward more emotional and behavioural feedback systems, we are moving toward a deeper experience-based ecosystem and economy.

— Augmenting Alice: The Future of Identity, Experience & Reality

In a ‘virtual state’, status and influence will be determined by one’s access to technology…The ‘have-nots’ will be the citizens that either cannot physically access, or lack the capacity to manipulate, digital content.

— Augmenting Alice: The Future of Identity, Experience & Reality